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Visual Merchandiser: What Does a Visual Merchandiser Do?

By enhancing the visual image of the store, you sell products by creating a beautiful place. It may sound simple but there are a lot of moving parts, which is why enlisting the help of a visual merchandising expert is the way to go.

Think of a visual merchandiser as the person behind the magic. Visual merchandisers use their design skills to help promote the image, products and services of retail businesses and other organisations.

They focus on key elements such as store exterior and interior, store layout and interior display to create eye-catching product displays and store layout designs that attract customers and encourage them to buy.

Why is Visual Merchandising Important?

Investing in visual merchandising helps customers have a better shopping experience, serves as a powerful marketing tool for your company and enhances customer loyalty. But it also comes with its downsides.

Benefits of visual merchandising

The potential advantages of visual merchandising are numerous, starting with increasing the number of customers who notice and subsequently enter your retail business.

The ensuing effect is increased profit. Visual merchandising that is effective and well-designed can have a significant and beneficial impact on store sales.

And perhaps the biggest benefit of clever visual merchandising is that it could help get the most value out of products that would be hard to market any other way. For instance, a ferry bus wrap promoting a TV show can increase audience awareness and impact the number of viewers significantly.

Disadvantages of visual merchandising

There could be some barriers to introducing visual marketing techniques. When it comes to interior store displays, it could be the necessary change of layout, props and lighting. But if you are employing visual merchandise on the first point of contact, the window display, this occurs in the retail exterior so this downside does not apply.

Expenses would be the following drawback most people would associate with employing new visual marketing techniques. However, successful planning and managing visual merchandise can result in increased profitability and client loyalty. In the long run, this would cover initial costs you may incur.